|
computer will do this automatically it doesn't cost any more money. With regular direct mail, color costs money, and therefore a lot of people don't use it. On the computer, though, it doesn't cost anything. It's just as cheap to send a nice, formatted, color e-mail as it is to send a black and white one. They take a little longer for the computer to process, but since it all happens automatically, it doesn't really matter to you.
That's one idea that I think makes e-mail marketing more effective. The second idea I would like to cover is types of headlines you can use. The computer screen is not as big as a piece of paper, and when you are looking at your e-mail, most of the time you might only see a few sentences on the screen at one time. I think this makes the headline that much more important. All they have to see right then is a few words, so you've got to get their attention. This leads us back to the issue of color, and to the issue of making sure your headline is powerful.
There are several different ways you can write a headline depending on how you want to present your topic. Here are five different techniques to present headlines.
1. Present In A Positive Light.
When I say "positive," an example might be, "How to earn $5,000 in the next 30 days." "I'll show you a secret how to earn $5,000 in the next 30 days." Another good example is,
|
.gif){kind=small}
.gif)
.gif)
.gif)
.gif)
.gif)
.gif){kind=small}
