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How To Figure The Exact Worth Of Any Business!

The best way to determine the value of any business you are interested in can be found in statistical periodicals. They will tell you what businesses in the mail order categories should do, in terms of gross income, net income, percentage of profits, etc. This is how to figure the exact worth of any business. 

Some publications will show you a complete compilation of statistics on mail order companies, including average incomes, balance sheets, and other financial data. 

When you visit your local library, ask for the Annual Statement Studies, published by Robert Morris Associates. Many loan institutions use this reference guide before making a business loan. 

Predicasts Forecasts, published by Predicasts, is a quarterly publication containing compiled information on forecasts that have been projected on U.S. businesses and product service lines. This reference guide is an excellent way for entrepreneurs to pinpoint trends and cycles. 

Check to see if the business you want to buy has a net profit ratio and annual earning compatible with the business norms of your field. Bankers who use statistical reference manuals and are knowledgeable about the

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type of return a business should generate, are more apt to commit on such a loan request. 

Many trade journals also publish information on sales and profits, and what the averages should be in certain categories. The Encyclopedia of Associations, published by Gale Research, is an excellent reference guide that lists thousands of associations. 

This association can be of help by furnishing you with mail order statistical information. Just write and tell them you are interested in purchasing a mail order (or any other) business and would like to receive any data they may have. Check with your local library for an association nearest you.

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A Great Way To Get Mailing Lists Of Good Potential Customers . . 
WITHOUT PAYING A DIME!

Trading mailing lists with other mail order companies is how to get some of the greatest mailing lists in the world WITHOUT PAYING A PENNY! 

There’s no cost at all, except for the cost of the little computer disk you transfer your list onto. By simply trading these lists with other companies both of you can win. 

What makes these lists great? They are the lists of the customers that have already bought at least once from a company that’s in the same market as YOU are! It can become a winwin situation for your company and the company you traded with . . . without spending any real money!

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What Advantage Can Magazines Offer 
You That Newspapers Can’t?

The big advantage that magazines have over newspapers is that magazines are usually saved and often passed on to someone else. Newspapers are usually read over once and then meet their destiny. Whether it is the bottom of a birdcage or the trash, no one else is probably going to get the chance to read that paper and discover your ad. 

Old magazines, though, are a whole different story. You see old magazines at all kinds of places - the doctor’s office, the Laundromat, the libraries, and all kinds of other places. If you think of how many people go into the Laundromat a day - and your magazine is left there for several months - hundreds of people may be reading your ad in that one magazine! 

This is why magazines will make you three times more money than newspapers! A newspaper only reaches one reader once - but magazines keep popping up, read by different people. This gives them a much higher profit potential than newspapers. 

An ad you might have run in a newspaper might have drawn one sale, but a magazine might attract more sales - up to three times, or even more! Magazines give you the 

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advantage of having your unique selling proposition read repeatedly. 

Another advantage that magazines have over newspapers is their circulation area. Most magazines are circulated nationally, but most newspapers are very localized. Think of the increased number of people that you are reaching with a magazine that is distributed all over the United States, compared with a local paper.

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