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How Showing People That They Can Help 
Others Can Be Incredibly Profitable!

There are many, many products that appeal to people based on their greed - their greed for money, their greed for power, their greed for friends, their greed for popularity. 

Greed is one of the primary hot buttons we, as marketers, use to get people to buy what we offer. They want, and they want badly - so we offer them what they want in order to make money. The formula is that simple.

Subconsciously, people are aware of their greed - they know it's a weakness, and they know that sometimes it may end up superceding what they consider to be moral or right. People may have some guilt that they're taking and not putting anything back, so to speak.

This adds another idea, another concept you can use to make your copy that much more powerful! Show people how using your product can allow them to help others!

If your product deals with real estate buying and selling tactics, your prospects could set themselves up as "house brokers," getting clients homes for less than real estate

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companies charge . . . and charging less for the service.

One good recent example we saw was a "loan brokering" program. The program worked like this: there are many people out there who cannot get loans from banks. On the other hand, there are many people - businesspeople and the like - who have a lot of money and could use the revenue from a loan, but aren't involved in that area.

The theory was, you could act as the loan broker between such parties. You would set up deals between people who needed loans and people who had the money to loan. 

Then the copywriter started into how the customer would be helping people, since there are many people out there with nonexistent or negative credit ratings that need a chance. It was a brilliant piece of copy!

Examples of helping people can run a very wide gamut - from acting as a broker like above and finding resources people want or need, to simply donating a certain amount of money from each sale to a charity, to making products with recycled resources. The opportunities are very wide and endless - you just have to be imaginative.

Offers where people not only get something they want, but get to help other 

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people as well are very attractive to prospects. People want to be good - they want to feel like they're doing good things with their life. 

By showing them that they can not only get what they want but also help get others what they want too with your product, you create an especially enticing offer - one that's going to be much harder for them to turn down than if you were appealing to their greed alone. This is how showing people that they can help others can be incredibly profitable!

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Here Are The Two Things That Will Cause One Person To Be Successful In Direct-Response Marketing!

Thousands of people are utilizing the powerful concept of direct-response marketing. So, why isn't everyone successful? The answer is simple. Not everyone knows about the two main ingredients you must have to be successful.

Those two ingredients are Knowledge and Experience. Once you have both of these things working for you together, you are almost guaranteed success! The key is to gain this knowledge and experience while you go. The best way to do that is to study the success of others who have done it already!

Slowly, over time, you can learn the business and gain the knowledge and experience it takes to be successful! As you study other peoples' success stories, you will learn a lot! Soon, everyone else's knowledge will become your own! Soon you will have the experience that will make you a success story!

So, get ready to be a success! Get all the knowledge you can. Read about other people who are successful. Find out what got them there. Incorporate their ideas and strategies with your own. Just keep learning. Never feel 

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like you are done learning. The most successful direct response marketers will tell you that they are always learning new strategies and incorporating them into their own direct mail programs!

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