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Read the first 7 pages of this valuable eBook to prove that this eBook has the potential to make you money. Then flip to Page 8 to find out how to purchase this complete eBook now.


Gregg Soule
3450 Pilgrim Ct
Kissimmee, FL 34744-9326

e-mail questions to greggsoule@aol.com

 

 

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The P.A.S. Formula: How It Can Help You Get Rich!

When you're writing your promotional copy you should keep the P.A.S. formula in mind. After years and years of testing and use, the P.A.S. formula has been very successful, and made millionaires out of many marketers - including us. It could do the same for you, too!

Here's how the P.A.S. Formula can help you get rich. P.A.S. is an acronym - it stands for Problem, Agitate, and Solve. When you're using the P.A.S. Formula in promotional copy, you are following a specific pattern.

It works in copy this way - first, you introduce the problem that your market has - the problem that your product helps defeat. 

Next up is the Agitate phase. Now that you've mentioned the problem, you make the prospect feel the weight of the problem - you might give specific examples of how inconvenient, unproductive, or annoying it is. This reminds the prospect how much he or she dislikes this problem themselves, and it prods their emotions.

By now, they're annoyed at the difficulties caused by the problems. Now, you pop us with the Solve stage. You just happen to have a product that is really good at stopping the problem from happening! It 

 

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doesn't cost a lot of money, and it comes with all sorts of free goodies . . . and so on.

Now they're happy to see what you have to offer, and they see that they'll actually get more than they want if they buy your solution, so in theory they become excited and order what you have to offer!
 

'Very strange is this quality 
of our human nature which decrees that unless we feel 
a future before us we do 
not live completely in 
the present.' 
-Phillips Brooks

'Every second is of 
infinite value.'

-Johann von Goethe

 

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You Can Make A Fortune By Studying People - And Understanding Them! 

If you write your appeal according to what people want to gain, be, do, and save, you will then make them want to buy. 

All of the "what people want" items listed are powerful guidelines that offer two underlying motivations - self-interest and fear. "How will it help me get something I want?" This is the secret to making people "want" your product or service!!

You have to know why people buy what they buy. Everybody buys certain things for certain reasons.

Look at cars, for example. If everyone bought a car simply because they needed a car for transportation purposes, they would all have Yugos or Saabs. Nobody needs Cadillacs. No one needs a Mercedes Benz. They buy these cars for other reasons. They want people to look at them. They want people to notice them. They want to feel special! 

Why do people buy huge diamond rings? Why do people buy hundred-room mansions? There is always a reason these people buy these things. A good sales person is someone who decides to master their work. Once it 

 

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becomes your life's work, you study people and find out why people buy what they buy.

Then, you take that knowledge and find a way to use it to compel these people to buy from you. In your advertising, you focus on the wants and needs of these people. You tell them in an exciting way that you have what they're looking for. You know what they're attracted to - and you use it to hook them, reel them in, and make your profits!

'We do not remember days, we remember moments.' 
-Cesare Pavese

'Good people are good because they've come to wisdom through failure.'  

-William Saroyan

 

 

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How To Get Your Message Out To The Prospects 
Who Will Most Likely 
Accept Your Offer!


You should pick the specific magazines that your product's interest group is going to read. 

It is very important to pick and choose carefully which magazines you stand the best chance of hitting your target audience in. Special interest magazines have become very popular. If you stick to the interest magazines that your product is associated with, you could make thousands of dollars. This is how to get your message out to your target audience and make thousands of dollars a week!


 

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'None of us can be free 
of conflict and woe. 
Even the greatest men 
have had to accept disappointments as 
their daily bread.' 
-Bernard M. Baruch

'Every path has its puddle.'  

-English proverb

 

 

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