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Here Are Fourteen Ways 
To Make100% Sure Your Products Will Sell! 

Your product will sell if you offer it to the right prospects. When you are searching for a product or service that will sell, use the check list below to evaluate whether your product is likely to succeed.

1. Does your product offer an advantage?
2. Does it fill a basic human need?
3. Will your product sell year round?
4. Is it readily available in retail stores? If so, find a different product.
5. Has the market been saturated with the same product you want to sell?
6. Will your suppliers be able to provide fast service?
7. Can your product be mailed easily and inexpensively?
8. Have you developed back-end offers?
9. Will the product you are selling be available to you exclusively?
10. Will the product be available from the manufacturer for the long term?
11. Will your profit margin be adequate?
12. Will your product stand up well in mail handling?
13. Can you reproduce or manufacture the product yourself?
14. Can your product be reproduced inexpensively?

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How To Get Rich By 
Helping Other People Get What They Want!

We have a formula we use to create great offers - we call it the P.A.S. formula. It’s how to get rich by helping other people get what they want!

“P” stands for “Problem.” Every product that is sold because the customer has a problem - a problem that the product is designed to solve. Therefore, it’s logical in sales copy to bring up the problem. When you do this, you make the copy personally relevant to the prospect.

You want that prospect to be sitting there reading your copy saying to himself, “Yep, that’s happened to me before, and it frustrates me to no end. So tell me what you can do about it.”

“A” stands for agitation. By bringing up the problem in the sales copy, it’s agitating the prospect - it’s reminding them that they hate to have that problem and setting them up to be happy to hear you have something that could remedy that problem.

“S” stands for solution. Now, you show the prospect that you have the solution to their problems - your product can be the solution so they never have to suffer from that problem 

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again! You show them that what you offer has the solution they desperately want - they get excited about the possibility, and they want to buy what you offer!

Another thing that he’s doing really well is on page #3 and #4. He’s using a formula that we call P.A.S. He’s bringing up a problem. He’s showing an example of a typical direct response marketing business and all of the high costs, all of the things you have to go through, and all of the headaches and hassles. He’s bringing up the problem. That’s the “P” part. The “A” part is he is kind of agitating it a little bit by making you feel the problem yourself. Then, for the “S” he’s offering the solution. For $1,000 bucks you can buy his program and he’ll show you how he’s corrected and found solutions for all of these problems.

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