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How To Instantly Get 250% To 400% More Orders!
Here’s one of the most unusual tactics we’ve come across to get sales - but one that, according to big-time booksellers Prentice Hall, is a way you could get 250% to 400% more orders!
A friend of ours met with some people from Prentice Hall at an American Bookseller Association Convention in Washington, D.C. One of Prentice Hall’s vice presidents told him that he would get between 250% and 400% more orders for his books if he was willing to sell them for no money down.
In other words, he would not require money with the order . . . the customers could order it, get it, and then send the money later!
Now, most of us marketers don’t do this. There’s several reasons for this. The good news is, you’ll double, triple, or even quadruple the responses and orders you get. But the bad news is, you’ll have to come up with an intricate billing system to keep everything straight, and there’s a lot of paperwork you’ll have to deal with.
The vice-president from Prentice Hall also told our friend that between 25% and 35% of the people who ordered never paid - NEVER. That means that one out of every
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