|
have commentary from the band, they could have hidden songs - one of the wilder ideas we’ve come across is selling special, 24 karat gold versions albums!
Underneath all of the gloss and glitz, the same basic product remains. “It’s a Wonderful Life” is still “It’s a Wonderful Life” whether or not it’s been colorized, digitally re-recorded, and an hour of extra footage has been added.
The same is true for any product you sell. The basic architecture is the original product. But, by building up on it and adding new bonuses - creating new editions, throwing in new improvements, more tools, better interfaces - you are creating yet another product.
This is a product that stands a good chance at success. After all, it’s previous version was a success - so why can’t a newer, better one succeed?
And the customer who bought the original version and found it good will definitely want the new and improved version! You could double the money you made, because instead of selling that one product once, with just a little work you can create a new version - and sell the product to them all over again!
|