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2. Develop a Great Product
The first thing you have to do is develop a great product. If
you're on the take, it won't take long for your market to notice
it. You'll never get the repeat business. You may not even get
initial business! Therefore, you have to start out with a strong
product.
Fortunately, you don't have to create it yourself. There are all
sorts of people who can make you a good product, but you have
to have something to sell.
3. Write A Web Site That Sells Your Product
Now we've gone from the product to the marketing materials. Since
we're on the web and we're dealing primarily with web marketing
(and e-mail marketing is closely related), you have to sell your
product, you've got to have good copy, you've got to have a path,
and you've got to have flow.
4. Attract Targeted Customers
Then, when you've got the product and you've got the irresistible
marketing tools which are full of benefits, you are in business.
Next: you've got to attract targeted customers, who are people
who might be interested in your product.
That's why it really doesn't do much good to load your site up
with key words such as "sex," "bondage," and such. If people come
to your site where you're selling tamales or information products
on exercise and fitness,
information.
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