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How To Become An Instant Publisher... And 
Let Everybody Else Do All The Work!

In this article I want to cover how you can become an instant publisher and let everybody else do all the work. They can write the book. They can typeset the book. They can publish the book - but YOU'LL get the book to sell and make money with! 

Every year in America there are between 60,000 or 70,000 books published. Only about 100 of them become big, bold bestsellers. 

There are a few thousand other books that do sell well and make their authors and publishers money, but, unfortunately, the majority of books published in America today earn very little money. They break even or they lose money. About 90% of them end up losing money. It's really quite amazing. 

The big publishers in New York are to blame. They put out hundreds and hundreds of books a year only expecting a small percentage - say, 8%, 10%, or 12% - to sell. They put big budgets behind their bestsellers and top authors. They'll spend hundreds of thousands or even millions of dollars on promotion, but only for the big authors. 

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If you're Tom Clancy, John Grisham, or Michael Creighton, they're going to give you a million dollar push. If you're an unknown or new author, you're going to get very little or no promotion money. These "unknown" books die on the vine very quickly. 

The bookstores make the matter even worse, because they take in all the books from the publishers and they toss them up on the shelf. If they have no promotion, they die there. 

Within four, five, or six weeks, the big bookstores, including Barnes & Noble, Borders, B. Dalton, Walden's, etc. just grab those books after a month and a half or so and send them right back to the publishers. 

Now, let's go over how you can make money with this. I know of three publishers and marketers who have already. One was David Benda. Another is Ted Nicholas. A third one is Ted Thomas. These clever marketers got in touch with publishers. They found a book in their interest. For Mr. Benda it was a home business book. Ted Nicholas got a book on starting in business. Ted Thomas found books on negotiation and real estate. Your first task is to go to the acquisition department of these big publishers just as these men did. 

Whether you're looking for a cookbook, a health book, a business book, or an investment book, you can go to bookstores and look through the bargain book tables. If you 

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see a book that was $29.95 a few months or a year ago now going for $4.95 or $5.95, or possibly discounted 80% or more, you know this is a hardcover the publishers have given up on. 

You have to be careful, of course, because some bestsellers in hardcover that sold hundreds of thousands of copies might have printed 25,000 or 50,000 too many on the last hardcover edition. Maybe they're going to switch it to paperback in just a few months, and they might take that last 25,000 or 50,000 copies and dump them on the remainder book market. They're not going to make deals on those books with you because they're looking for all kinds of future sales and different editions. 

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