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see is the
subject line. Your subject can literally be an introduction to
a headline. It should be written in such a way that it is not
a headline, but a tantalizing tease instead.
For example, instead of a subject line that says, "Make more money
fast!" you might try, "$10,000 is waiting for you." if that applied
to your offer. (I am just using examples here out of the blue.)
Rather than "Easy work at home." you could have, "$11.50 an hour
in your bathrobe!" as a subject matter. The idea here is to focus
on specifics. You always want to do that with headlines. In this
case, you want to make your subject lines specific and tantalizing,
teasing someone into at least looking. If you tell them too much,
they're not going to open it.
Rather than, "Make money building doll houses," for example, you
could try something catchy like, "Construction boom hits doll
industry." The idea is to focus on teasing the reader, keeping
in mind that your subject line is something that needs to be making
that person want to look to see what it is. Once they've clicked
on it and opened the e-mail, the power and the strength of your
headline can come into play.
You've only got maybe two to three seconds to grab that e-mail
reader! Most people are looking at several e-mails at a time.
They've opened their box and there may be 15
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