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You
may already know about bluemountain.com. If you go to their site,
you can send an unlimited number of electronic greeting cards
to your friends and family. They have cards for virtually every
holiday and occasion from Christmas and Valentines Day to Dentist's
Day, and even Elvis' birthday! You simply go to their site, choose
an occasion, pick a card, personalize it online, and that's it!
An e-mail message is sent to the person you are sending it to,
and they can go to bluemountain.com to pick it up.
Now, you may be wondering how giving away free electronic greeting
cards is a $780,000,000.00 idea. Let me explain. Bluemountain.com
has become one of the largest, most popular sites on the Internet
by using the power of viral marketing.
What is viral marketing? Viral marketing operates like a virus
- not a computer virus, though! It's like a virus that you would
actually give to a friend. You may contract it, then you're talking
to people, it floats through the air, and they get it. They give
it to five other people, and those people give it to other people.
It just spreads like this - through the people who have come in
contact with it.
For example, when you send a card to a friend from bluemountain.com,
there is an invitation at the bottom of that card for the receiver
to send their own cards to friends and family. When one person
sends a card to five
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