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This is one
of the more unusual aspects of the mail order business. Many people
in other kinds of businesses may have a hard time understanding
this concept. To them competitors have always been the enemy.
But, in direct mail, both companies are looking for good names
- and they can try each other’s!
A List Manager functions much the same as a list broker, with
the exception that he/she takes over complete management of your
list for rental contacts. This is how to create a "sideline"
business that can easily make you an extra $100,000.00 a year
or more!
1. Here are six sure fire ways a list manager can make you very
rich!
2. A list manager usually does his/her own list advertising.
3. He/she solicits his/her own customers via telephone, correspondence,
meetings, etc.
4. He/she makes all business contacts with list brokers and assumes
the responsibility of processing their orders.
5. He/she submits regular activity reports regarding rentals,
commissions, etc., to the list owner.
6. He/she carefully analyzes data from mailings and presents a
detailed report, including suggestions and recommendations.
7. He/she maintains all bookkeeping records and is responsible
for accounts receivable.
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