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Simply By Using Small Ads!
Small
ads can give you tremendous leverage. You can run more of them
in more publications more often because smaller ads are cheaper
to develop and run.
Your overall advertising could be extremely profitable by advertising
in many publications with small ads instead of using the same
money on a larger ad that you can only afford to run in a few
publications.
Let’s say that you have a small ad placed in a hundred different
publications every month. Now let’s say that each of these ads,
after taxes and any other cut in the money, finally brings in
ten dollars each month. That’s a thousand dollars a month you
can keep - and that’s just from making ten dollars per publication!
A short, attention grabbing classified ad, for example, is often
the lowest, most cost effective method of advertising. They allow
you to get the very best “dollar for dollar” return for every
penny you spend on advertising.
A classified ad is simply a good headline with a call for action.
That’s it. Always remember, though, a headline is the number one
benefit expressed in the most clear, dramatic, and compelling
way.
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