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Use Your Knowledge Of What Your Product Or Service Can Do For Your Customers To Make Your 
Ad Even More Successful And Profitable! 

By having a real knowledge of what your product or service does for your specific market and being able to offer them the most of what they want, you can add a “power punch” to your headlines that will get your readers to do what you want them to do! 

What’s the biggest benefit that prospects and customers will get if they accept your offer? What’s the biggest thing that the customers and prospects want? 

For instance, if you were to have a product that was designed to relieve the pain and suffering of people with arthritis, your headline could be “End Your Pain NOW!” 

A strong power punch like this headline will get more prospects to stop, read your sales message, and decide whether or not you have something that they really want and can use. It’s simple, but it requires much thought about the customers your product or service is designed for.

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If you have marketed your advertising correctly, though, and have your arthritis remedy ad placed in a publication that is often read by many people suffering with arthritis pain, your power punch will be at its most effective - and most profitable.

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The One Secret You Must Know To Make 
The Most Money Possible With Your Tiny, Cheap Ad!

The one secret that you must know to make the most money with your tiny, inexpensive ad is to attract the largest number of qualified prospects. It’s very important that you single out and focus on the type of person that you most want. 

What you really want to do is get as many people as possible to respond to your offer. Many factors are involved in doing this, including the right copy, layout, typesetting, and appearance. 

Then, you turn the inquiries into as many sales as you can. Then you earn as much profit as you can through repeat sales to these people with similar products and services.

The classified ad will pull in the prospects. Once a prospect has responded to your ad, they have qualified themselves. Now, it’s just a matter of going back to them with other products and services and finding out whether they will accept them as well!

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Make Your Ad Fun 
And Enjoyable For Your Prospects To Read - Have It Tell A Story!

People read newspapers, magazines, newsletters, reports, etc., because they tell a story. Therefore, you can attract more readers with story type headlines. This is a simple trick you can use to make your ad fun and enjoyable to read. 

By telling a story you make people want to read your ad. It compels them to read it. Here are some examples:

1. How I trained at home for a money making career.

2. I made $38,000 in the first 3 months.

3. They laughed when I told them I was starting my own business.

4. Last year I was broke-but look at me now!

5. I made $4,800 on my first try!

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