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Turn
Your Small Ads Into Prospect Pulling Engines!
It
does not matter if your ad is small or large, simple or complex;
the first problem is to get a reader’s attention.
The headline’s main purpose is to get people to read the body
copy of an ad. A headline must entice readers into the main copy,
which moves them to act.
Getting their attention and interest is how to “entice” new prospects
- who have never even heard of you and your company - into doing
business with you!
We suggest that you use these small ads as a way to attract people
to you who have never done business with you, the people that
you most want to reach, the people that your business exists to
serve.
“Flag them down” with the headline first and foremost. Then use
subheads to help draw these prospects in. Use compelling body
copy
This way, you can gain the most for your advertising dollar, but
you don’t have to try to make a complete sale; these ads don’t
allow enough space for a complete selling job. Instead, use your
small ads to gain the prospect. Then send the prospect your complete
selling job in the form of a sales letter or direct mailing if
some sort.
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