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Don’t Skimp When Gathering Background Information -
It Could Make You RICH!
Background information can make you extremely wealthy! The following is a list of the background information that should be reviewed before writing an ad. Answer these seven questions before you write your ad - and get RICH!
1.Know your product by studying and testing it yourself. Look for the uniqueness, special features, and benefits it has to offer. What are the most impressive features? The least?
2.Learn as much as possible about the profile of your prospects, so that you can target that precise type of person in your ads. That includes demographic,
psychographic, and geographic information.
3.Are there set prices, standard formats, restrictions, and limitations you must follow? Are there words, phrases, or approaches that will make your offer more effective?
4.What do you know about your competitors? How do their products compare in value and quality? What types of promotional techniques are they using? All of this information will be useful in developing your
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