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If you are going to engage in this type of marketing, another thing you might want to do is create an actual web site where you are
promoting a variety of items you might see on an infomercial. So let’s say, for example, someone goes to your auction for a piece of exercise equipment that they’ve seen on TV for $300, and they bid on it for $100; finally, they get it at $175.
At that website, there’s actually a link there that takes them to YOUR website, where you not only sell that exercise equipment, but also maybe Tae-Bo videos and that miracle car polish that you can set on fire, and it won’t harm your car.
Since you would be selling a product that people are seeing on TV day after day, in some cases year after year - very successful products - you have some exposure, some advertising, that’s not really costing you anything, but you take advantage of it by offering those exact same products.
In fact, we’ve talked to quite a few people who go to the Internet auctions specifically to find products that they see either on infomercials or in stores at a much lower rate or price. If people are going to do this, why not use it to your advantage?
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