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Make Your Ad Stand Out To Your Prospects, Screaming, "Hey! Here I Am! I Have Something Great To Offer You!"

The purpose of any headline is to attract people who will be interested in your offer. In advertising, you must get the attention of those people most likely to be interested in your offer and what you have to say. Your headline must shout out information that will attract those prospects. Make your ad "shout!"

Mail order marketing is just a form of selling. It's a form of salesmanship in print. In sales, one of the first thing that you learn is that timid salespeople raise skinny kids. 

You have to be bold and not worry about offending people. You're in the business to make as much money as you can and bring in as much success as you can. 

You have to be willing to "stick your neck out" via your advertising. You want to develop an ad that really stands out and shouts to the best prospects out there, "Here I am! Look what I have to offer you! Isn't it GREAT?" 

One of the best things you can do towards achieving this goal is to single out the best 

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small ads that you see in publications - ads that scream out their benefit. 

Then, when you find these great ads, give a lot of thought as to why that ad stands out the way it does, and then utilize that method in your own advertising.

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How Using Classified Ads Can Actually Make You 
More MONEY Than Using Big Space Ads!

The use of classified ads is how you can make MORE MONEY from cheap little ads than you can from big ones. 

Classified ads cost less to place in more publications. Since they get your message out in more publications than large ads allow, potentially your ad will reach more people in your market. 

Who? The people that don't regularly receive some of the publications you would have advertised in had you placed a larger ad and limited the number of publications due to cost.

It is essential, of course, to have the right ingredients when it comes to creating your small, classified ad. The biggest benefits that your product will give to those who accept your offer have to be communicated in the most dramatic way possible. 

It has to be EXCITING! The more exciting and enthusiastic the message, the more it will attract the prospects you want to get as customers.

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The best advice we can give to readers is to become students and study the different writing that many people are using in their own classified ads. Then, you learn how to write and create powerful classifieds by finding the ads that you like the most, that excited you the most, and that captured your attention the best!

You should always be testing different classified ads you come up with. You should always be searching for that right combination of words that are going to create the most compelling and powerful message. 
Utilization of these ingredients has brought many companies TWO TIMES more money than they were making before. It's worked - and been proved - over and over again. Utilization of these ingredients is also how you can make up to TWO TIMES MORE MONEY on your small ads.

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The Most Powerful And Profitable Word You 
Could Ever Use In Your Advertising!

The most popular word in the English language is FREE! "FREE" will lead to future sales. Your FREE offer may take on different forms, such as: A FREE sample of a product or service, A FREE booklet, A FREE trial, or a FREE product that is offered with the purchase of another product or service. 

When you offer something for free, you attract people with a great offer. You give them a great stimulation to do business with you the first time. It is the most enticing word in the English language for advertisers to use, period. 

Many direct mail businesses out there struggled until they discovered this - and then many of them enjoyed much better profits, sometimes as high as 500% more . . . or even more! It could happen for you, too!

In fact, free offers are how to "bribe" people into sending away for whatever it is that you want to offer them! You are making a strong, compelling offer when you offer something for free. 

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