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The Seven Questions You Must Answer In Every Ad You Create In Order To Make The Most Money Possible!

Your prospects will want to know seven things when they read your ad. Your ability to answer these questions will determine how high your response will be.

It’s not just a question of whether you answer them, though. It’s also important to ask yourself HOW you answer them. You must answer these questions in the most motivational way possible, showing prospects that they truly have an advantage if they take advantage of your offer. 

Get creative. And remember, your prospects want to know only what’s in it for them. Here are the seven questions your ad must answer: 

1.What is the product? 
2.How much does it cost? 
3.Is there a bonus if they buy? 
4.Is there a refund guarantee? 
5.Are there payment options? 
6.Is there a special incentive? 
7.Are there any restrictions, such as a limited-time offer?

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How You Can Convince Almost Everyone Who Reads Your Ad To Send You Their Money! 

When you write an ad, a higher degree of believability can be achieved by stating specific facts.

By saying you are “offering a discounted price,” you are making a generalization. But, if you say you are “offering a discount of 30 percent off the original price,” you are making a specific fact and benefit to the reader. In that way, a prospect perceives the “full value” of your offer.

Also, by being specific you will show that you really know what your product can do. This builds trust in the prospect because you really know what you are talking about, and they will be much more open to buying what you have. 

Specifics make your words more believable. And the more specific you can be, the better. 

Once you get a reader’s attention, it is time to list the advantages, values, benefits, and positive arguments. This is how to sell to the skeptics! 

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Some advertisers feel a need to be brief in presenting their claims, assuming that people will be bored with a complete explanation. 

Nothing could be further from the truth. People want to know the facts, all the facts! One fact may appeal to some, while a different fact appeals to another. By leaving out one fact, you will lose those who otherwise might have been convinced.

People will generally not read an advertisement twice, for the same reason you would not read an editorial twice. 
People will make a buying decision based on the first reading. 

Therefore, you must tell your full story and present all your facts within that first reading. There is no second chance to convince a reader.

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