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programs. With them, people can come to your site, pick up different items, throw them in the virtual shopping cart just like if they were at Target, or K Mart, or Wal-Mart, and then when they are finished shopping, check out and pay for it simply.
This means you have to take credit cards. Don’t kid yourself. If you are just trying to make people send you checks or money orders, you are making a big mistake. You have to take credit cards to really be doing business on the Internet today. This is the way to get things really rolling.
Here’s another secret that we just learned in Investor’s Business Daily (I.B.D.). We just read about it last week. They’ve talked to thousands of people concerning what they liked about on-line shopping. People said, “Oh, I love to shop at home. I love the ease of it. I love how much fun it is to surf the Internet,” and many other things they said very positively.
Then they asked, “What don’t you like about on-line shopping?” And many things were mentioned like we just covered. It is difficult to buy, and so on, and so forth. But the number one reason people did not like to shop on-line was high shipping and handling costs.
They said, “Hey, we can buy furniture, we can buy books, we can buy music, but often the shipping and handling costs make it more expensive than if we bought it at the local shopping mall.”
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