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How To Use A BILLION DOLLAR Off-Line Method 
To Get Rich With Your On-Line Web Site!

Now, we’re going to talk about using print news releases to do on-line free advertising. 

Okay, so, what are the best ways to build a business? We think it is to use news releases. Many of us do it to get those free publicity sales. We’ve sold tens of thousands of dollars worth of books and other products by mailing news releases. They really work. They’re a billion dollar off-line method you can use to get rich with your on-line web site! They’ve brought direct marketers billions and billions of dollars over the years . . . now put them to work for you!

Typically, a news release is written double spaced on a single sheet. That’s one of the drawbacks, or disadvantages, of press releases. You usually can only use about 100 words to tell your story. Print publishers will only give you so much space. 

On our web sites, however, space is no problem. We’re assuming that you have a web site listener, and if you don’t, we really think you should, because that is the basis of great Internet marketing. You can do it with e-mails. You don’t have to have a web site, but you 

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have a major advantage if you do have one. With a web site, we can use as many pages to tell our story as we want. 

We’re recommending that you continue to send out news releases to print publications or start doing it, if you’re not. At the end of your news release, we strongly suggest that you give your web site address. 

To make it even more exciting for people to go to your web site, you can tell them that if they go to your web address, they can get a complete description of your great products. This is very important, because you can’t tell the full story in a short news release to print publications. We’re using off-line news releases to promote our on-line site. 

If you’re trying to sell direct from the news release, keep in mind that it is hard to sell things for $195, $300, $400, or more. Most of our success has come from products that were under $50. However, if you’re just asking people to check out your web site for more information, then you can use page after page after page to tell the complete story that could get you those $195 or $295 sales. 

You have a better shot to sell something when you have more copy and illustrations to tell the complete story. Send out those press releases to journals, magazines, and news- letters that give your complete web address 

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and information, and tell them that a complete description of your product can be found on the web. 

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People Hate Shipping And Handling Fees - So 
ELIMINATE Them!

The offer is so important. Packaging everything up and making shipping free is, in fact, all just part of having an attractive offer.

We feel many of the infomercial people have made a big mistake on television. We recently bought a juicer and it was $179. We thought that’s a pretty good price, plus shipping and handling. We didn’t pay any attention to it. 

When we got it, we saw that they had tagged our credit card for $39.50 for shipping and handling. It was shipped from a ware-house only 100 miles from where we were! 

We fell they’re making a big mistake - a mistake that could easily be made by Internet marketers - when so many people hate high shipping and handling fees. They could package it together in their offer.

One of the low cost treadmill companies doing infomercials calculated that their shipping and handling fee actually paid for the cost of the product! 

Shipping and handling can be a profit center. It’s making some people mad. But another thing to look at on the Internet is the fact that we have a great advantage. We can eliminate shipping and handling, and sales tax 

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all in one swoop, because we can deliver electronically. And so far, to the best of my knowledge, if you deliver electronically there is no sales tax even in most states. Because no product ever changes hands, only electrons.

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