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How To Easily Avoid The Seven Deadly 
Sins Of E-Mail!

What I would like to do now is give you an overall guideline to making your e-mail extremely powerful. I want to cover the seven deadly sins of e-mail, and how you can easily avoid them. The Bible has seven deadly sins, and some of these deadly sins are taken right out of the Bible. 

These seven deadly e-mail sins are Boredom, Sloth, Pride, Envy, Greed, Ignorance, and Confusion.

Now I’m going to quickly go over these and show you how to avoid these sins. 

1. Boredom.

There is a lot of e-mail that is out there is way too boring. Typically they’re too long. The copy is bad. The person writing and sending the e-mail has nothing exciting to say, or it isn’t targeted to the person who receives it. If your e-mail is too boring, you’re going to lose those readers. 

Much of the e-mail out there is just terrible. You’ve got to do things that are exciting! You’ve got to show some enthusiasm! You should try to motivate people, and have something to say! If it is not exciting, don’t e- 

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mail it to people! You should also have a good handle of who you are e-mailing to so you know what is exciting to that exact person. 

2. Sloth.

Just like in mail order marketing, many e-mail marketers are too lazy, and they don’t come out with enough new products or e-mail. People on the Internet have a strong liking of new things. People all over like new things, but on the Internet it is even more pronounced. 

Your e-mail must promise something new or something exciting! You have to change your content constantly! Give them something new! Don’t be lazy and continue to do the same thing over and over again!

3. Pride.

Many believe that what they think is more important than what the customer thinks. That just isn’t true! 

First of all, the customers don’t care about you. All they care about is what you can do for them! How can you serve them? Many people have too much pride. They don’t realize that their job as marketers is to serve customers. 

You can’t dictate to your customers. Smart marketers let their customers dictate to them. Everybody has heard the old phrase that 

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the customer is king. Recently I read a quote that is much more accurate in today’s world... “The customer is not a king. The customer is a dictator!” ...and they’re demanding! They want more and more! You have to lower your pride and be willing to serve them!

4. Envy.

Where does envy come into play? Many people are constantly surfing the Internet, and they see all of the bells and whistles that are on some of these web sites. They become envious of them. They want their web site to be just like that - bells and whistles. Doing that is wrong! The customers almost never care about any of that stuff. 

If you focus on the customer and do everything within your power to serve them, you forget about all the bells and whistles. Many times those fancy web site graphics and effect makes navigation difficult for the customers, because then they have to wait forever for the page to load up. 

The customer wants good, valuable information. Don’t be envious of people who have fancy web sites. Be envious of the people that are making a ton of money if you want to have any envy. Then do what they do- chances are they’re selling and reselling!

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