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design companies in the world of all sizes, shapes, and prices. He wanted to come up with something that would make their company unique.
This is what you need to do with any product or business you are selling, of course - find your unique selling position that gives you an edge over any potential competition.
One thing he noticed was that everybody was charging monthly fees here and additional fees there, so much an hour and, “Oh, by the way, it’s really difficult to tell you how much exactly it’s going to be to design your web site, but we can give you an estimate.” That always turns out to be lower than the actual cost. There was just surprise after surprise - and not the pleasant kind - for anybody who was buying a web site.
So he decided to put together a package. He put his head to work and decided to package up everything, put it all in one package, so people come up with one price that they pay, and they know how much it is going to cost them to design a web site. He established an upward limit on the number of web site pages they could have in a web site they designed in this package price.
He then he included the search engines submissions, which give the site that kick of promotion to get it out there where people can find it. For hosting the web site, he figured up
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