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Over thinking A Problem Can Be A Blockade 
To Success! Don’t Let This Happen To YOU!

We think some people get way too caught up in thinking and sweating over the little, technical details. These are things that most marketers never even consider. Some newcomers put way too much emphasis on things like state taxes, and what permit do I need here. They spend way too much time worrying about those things, instead of spending the majority of their time worried about how to bring more money in.

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A Million-Dollar Secret Formula To Getting 
FREE Advertising! 

FREE Advertising doesn’t happen by accident. Most of the people who get free write ups in the magazines and newspapers, or get their stories aired on the T.V. news didn’t just get lucky. These people set out to get as much of this free advertising as they can. They make a business out of getting these magazines, newspapers and T.V. stations to give them FREE Advertising. Some people even hire public relation firms who do nothing but get them this type of advertising for very little cost. You can do the same thing on your own.

Here’s the secret to getting free advertising: Come up with some kind of unique angle to dramatize your product, service, or company. Then prepare a publicity kit that illustrates this story. Send this kit to all of the newspapers, radio and T.V. stations, and magazines. If your kit is prepared right, a percentage of them will use your story to fill their constant demand to come up with something new for their readers or listeners. Here are the simple steps you can take: 

1)Make a story around your product or service. How did you get started? Is there some way to dramatize the reasons why you are in this business? Human interest stories are BIG with editors and publishers. Is there some way your 

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product, service, or company helps people or has the potential to help them? Is there some way you can make a story around this? Think hard. Be creative. Find a unique angle.

2)Prepare your publicity release with the same level of care and commitment as you would any other promotion. Many people try to get free advertising in a lazy sort of way. They prepare a cheap flier or self mailer and send it to the publications and stations. These get trashed in a minute. Remember this: You are always judged by the quality of materials you use to promote yourself, company, or products. You must do everything first-class if you want people to take you seriously.

3)Create a list of all the reasons the editor of the magazine, newspaper, or T.V. station should use your story. Turn your list into a sales letter. Give them the biggest reasons why it’s in their interest to use your story. Do your best to make a complete selling presentation. 

4)Send them a well prepared package. Make it worth their time to look it over and take you seriously. Half-hearted efforts produce weak results.

5)Make it easy for them to use your story by writing it for them. Writing the story for the editors is a powerful secret used by the world’s most expensive public relation firms. This secret can work amazingly well. Here’s why: 

It takes great deal of work to fill the pages and "air time" of each newspaper, magazine and 

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T.V. station. Giving them the actual copy they can use (in whole or in part) makes it easy for them to use your story. They will appreciate this. You’ll be helping them and helping yourself in the process.

Hundreds of millions of dollars worth of free publicity are given away every year. Start becoming aware of this. Look for the articles and T.V. spots other people are getting for free. Then think about these five simple steps above. How can you use these steps to get this kind of free advertising? The answers you come up with could be worth a small fortune!

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