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First of all, Step 1 and Step 2 go together. Just get the right offer to the right market. A lot of starting marketers wonder what the right offer is. You can spend your whole life learning about how to create better, and more powerful offers. But, basically, the right offer is very simple.
It’s the product or service you sell and the way you sell it. It’s the list of the benefits your product or service can give to your prospects or customers. It’s the way that you write your sales material. It’s the name that you come up with for your product or service. It’s the way you communicate your whole sales presentation, the way you position your product, the price that you sell it for, and the special discounts that you offer. It’s all of the free bonuses that you give to help compel an immediate response. It could be a special payment plan.
In short, it’s all of the different things that you try to do to compel your prospects or customers to buy from you. All the inducements, the copy that is used, the guarantee you use, and all the things that make people want to buy.
Your right market is actually a group of people that falls into two categories. It is either people who are right now your customers, or the people who are most likely to become your customer. You need only focus on reaching those two groups of people. Nobody else matters.
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