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How To Make Your Prospects Emotionally
Yearn For The Products You Offer!
It is vital that you get your prospect emotionally involved with your offer so that he/she yearns to have what you have to offer, right from the start.
An emotional appeal usually disarms the skeptic who does not want to buy an unnecessary item. An emotional appeal is how to get your prospects emotionally involved when they read your ad. And an emotional appeal is the biggest possible benefit you can give.
For instance, let’s say that you’re offering a diet program. The headline is “Imagine Yourself Ten Pounds Thinner In Thirty Days - WITHOUT DIETING!” That’s something many people would like to be able to do, and it appeals directly to their emotions, their hope of gaining a better
self image, and their need to be accepted by society and their peers.
In a roundabout way, the ad is really saying, “You can be healthy, win friends, gain power and status with people, and have a more attractive appearance - all by accepting what we have to offer.” The headline may not read like that, but that’s the strong, emotional picture that will appear in the prospect’s head
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