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How To Compete With
The Multi-Billion Dollar Companies That Are Making A Fortune On The Internet!
You’ve got to spend a little time and effort and use postage stamps or do your e-mail. It’s worth it! We recently read an interview with Michael Dell in DM News, which is kind of the Bible of the direct response industry. Michael Dell was saying that 88% of the money they’re spending to get people to go to their web site was off-line advertising -Television, radio, and print. Here’s a guy that’s selling ten or twelve million dollars worth of computers a day on-line. He’s spending almost nine dollars out of every ten to advertise off-line!
Once someone goes on-line, the problem is this: they go to search engines and this type of thing. They click in some key words, and they have 5,612 places to go. They’re frustrated! Even if you have all your search engines in place, they still have you on a rotation. You may have started out as number three, but a month later you might be 3,115 on the list, and people aren’t going to get to you.
Therefore, the more marketing we do off-line, the better. Of course, instead of spending a ton of money like Michael Dell is, we have the advantage of being entrepreneurs and can get the free publicity and the free
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