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How To Suck Cash-Paying Customers Into Your Letter 
And Get Them To Devour Every Word!

One of the most powerful involvement devices direct marketers use in their sales copy is stories.

Copy that tells a story is very engrossing to a prospect. It sucks them into copy the way a well-told fairy tale will suck a child in, or the way an engrossing biography or novel grabs and fascinates an adult.

There are a variety of different types of stories that are used by marketers. Sometimes they'll tell a history of their company, or of the founders of the company. This sort of story is used most often when a marketer is trying to give a prospect a positive view of the company, and try to instill the idea that the company is trustworthy and founded on both moral and ethical principles.

Sometimes they tell the story of a person who used their product and succeeded with it. Typically they'll pick the customer that had the most dramatic change for the better - for instance, with a money-making opportunity product, they'd typically pick someone very poor, working two or three jobs, trying to raise two or three kids, trying to make ends meet,

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etc . . . then they tried the product, and found themselves making more money than ever before in their life, and able to live a life of luxury.

Sometimes marketers tell their OWN success story, especially if whatever they're selling was instrumental to their success. This typically follows the same pattern as the above example, except for one important aspect: it's written in first person context, or "I did this" instead of "he/she did this."

This is actually potentially much more powerful than just telling the story of a successful customer! Why? There are two reasons. First of all, the marketer is able to paint a picture of themselves as a common person, just like his or her prospects before he or she found their route to success. "They're just like me, and they found what I'm looking for . . . what they have to offer me MUST work, it worked for them!" The prospects quickly identify with the marketer, and this leads to trust in what the marketer's saying, and the offer he or she is making.

Second of all, this also adds credibility to the offer by giving the prospects the idea that the marketer is an "expert" at what he or she is doing. After all, they found success after being like them, they must know what they're doing. The prospects respect the marketer, and with respect comes trust.

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Telling stories is how you could suck cash-paying customers into your sales letter and get them to devour every word! Use stories to get your prospects involved in your offer, and to build their trust in you and what you have to say. A simple rags-to-riches story could really bring you riches!

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Make A FORTUNE - With 
A BIG U.S.P.!

Isolating that one big Unique Selling Proposition can set you apart from all other competitors in your field. Coming up with a big U.S.P. is how to completely separate yourself from the competition - and get richer faster! 

What is BIG? It is always important to remember that it must be big in the eyes of the prospects, not in yours. A big U.S.P. is tailored for those in the market. Very little of it, if anything, has to do with you. A big U.S.P. deals with the topics that are the most important to those prospects. 

If you can come up with a big U.S.P. that is able to hit a huge nerve in your market and really grab the attention of the prospects, you can separate yourself from your competition that has no such U.S.P. Since the U.S.P. deals with such a "hot" topic, you can reap bigger rewards.

This is how normal, average people are getting rich in business because of one thing! Things that are new and different really grasp people's attention. You could get rich quickly simply by knowing what the market you cater to wants and needs and why they buy the kinds of products and services they do. Then come up with a new, unique, different way to give them more of what they want!

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Filling the needs and fulfilling the desires of those in your market like no other company is the secret to get more people to spend more of their money with you - and it works every time! 

People buy with their emotions - and desire is an emotion. A desire is an unfilled want. In the best markets you have a group of customers that really desire the benefits of your products or services. They want the end results the product or service can give them. And, if your end results and benefits are better than your competitors, the more money you can potentially make.

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