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Don’t Skimp When Gathering Background Information - 
It Could Make You RICH!

Background information can make you extremely wealthy! The following is a list of the background information that should be reviewed before writing an ad. Answer these seven questions before you write your ad - and get RICH!

1. Know your product by studying and testing it yourself. Look for the uniqueness, special features, and benefits it has to offer. What are the most impressive features? The least?

2. Learn as much as possible about the profile of your prospects, so that you can target that precise type of person in your ads. That includes demographic, psychographic, and geographic information.

3. Are there set prices, standard formats, restrictions, and limitations you must follow? Are there words, phrases, or approaches that will make your offer more effective?

4. What do you know about your competitors? How do their products compare in value and quality? What types of promotional techniques are they using? All of this information will be useful in developing your own ad strategy. You can CASH IN by becoming your own private money making investigator! Private investigators are clued in to the things that most people don’t even know about. They can spot things. Over time, people in this business “sniff out” the important things that will make their ads better, more profitable, and more successful.

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5. Do you have good testimonial letters? Short statements can be used to give your offer credibility. Testimonials can be used creatively as proof that you have delivered the benefits you are promising.

6. Study ads that have offered similar products. This will give you a flood of creative ideas that will help you make even more money any time you want! It’s how to strengthen your money-making muscles! Studying ads that are running continually will help you decide what can work for you. It will give you ideas you can use. As time goes by and you continue to study ads, you get stronger in your ability to recognize what’s good and what’s not. Your ad writing skills get stronger and stronger, just as a bodybuilder’s weightlifting makes his muscles stronger over time. By studying successful ads, you can avoid duplicating unsuccessful efforts.

7. What is the ultimate goal of your ad? Do you want to generate inquiries, or direct orders? Will your ad be back-end or front-end sales oriented? By asking these kinds of questions you can set your own kinds of money-making goals that will help keep you ON TARGET to making MORE MONEY! What is your ultimate goal? What are you striving for? Ask these questions, keep setting your goals higher, then strive to make these goals come true!

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MAKING BACK-END SALES is the key to increasing your profits by up to 900% or more. Here’s a simple 
way to use this secret:

1.Create some great offers for your best customers. 
2.Then, filter these promotions down through the rest of your customer base. 
3.Then, take the best of these promotions and make them an on-going promotion. Here’s how it works: 
A.10 days after you do business with a brand new customer - send them your best-pulling package. 
B.Send this follow-up package systematically to these people every ten days automatically. 

This is a good system because these people are new customers. They feel good about you (assuming your initial fulfillment package satisfied them to begin with) - and they will do INSTANT REPEAT BUSINESS WITH YOU. 

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