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How
We Learned Competition Is A GOOD Thing!
For
a long time we were so scared that this was going to hurt our
business. Initially we believed in detrimental competition, and
then for years we held back our best customers. We would rent
all of our customer names out month after month, quarter after
quarter, but not our best customers because we still said we weren’t
going to give those away. But now we even rent our best customer
names out. It hasn’t hurt our business one single bit.
People still feel a relationship towards us, and they are still
very responsive to our offers.
The most successful people we’ve seen on the Internet or regular
mail order are those people who cooperated or made things available
to others and then shared with others - but also they were shared
with.
The people who are the most unsuccessful that we’ve met over the
years, especially mail order, are those people who don’t want
to share anything, and are so afraid of competition. It’s almost
like that Biblical story of the talents, where one person was
so afraid he might even lose what he had that he buried it. The
other people multiplied their money.
Of course, the Lord had some pretty bad things to say about the
person who was so afraid of losing that he did not compete, but
he just buried the talents. So I think that we can learn from
the Biblical story that we’re supposed to share and we’re not
supposed to just hoard. It’s a hoarding mentality that says, “I
don’t want to help anybody else,” or “I don’t want to share with
anybody else, because I’m afraid they might take from me.
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