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You
May Know How To Operate A Business, But
If You Don't Know Anything About Marketing, Chances Are You Will
FAIL!
When
compared with almost every other form of business in existence,
it becomes clear that mail order business is something very different.
Many businesses fail because they don't understand the principles
of marketing.
Once, we came across a magazine that is published for those who
want to start their own business. In that magazine there was a
list of sixteen steps that the reader was supposed to go through
in order to start their own business.
But, out of the sixteen steps, not one step had anything to do
with the customer. Everything dealt with items like buying a business,
obtaining licenses, purchasing fixtures, taxes, and payroll. Not
one step had anything to do with the customer. None of them stated
anything about serving the customer or giving the customers what
they wanted.
We feel that this is a major reason many businesses fail. Businesses
need to utilize marketing in their strategies. Basically, marketing
is made up of two things:
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