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What Is The Most Powerful, Most Profitable Mailing 
List You Could Ever Hope To Use?

The best mailing list you can use is the list of names and addresses of people who have bought from you before. Your mailing list gives you the names and addresses of prospects that are perfectly in tune with what you are trying to sell, and who have bought from you in the past, which shows that they trust you to a degree. 

This is why the right mailing list can make you the easiest money in the world! 

If you are utilizing your own mailing list, then you have an added plus: these are people who have bought from you before. 

Therefore, this list has the people who know you. They trust you if they liked what they bought from you before. A relationship between you and these customers has already been established. 

There is a lot of potential power in these kinds of lists. As long as those customers have the money to buy what you are offering and your products keep those customers happy, you can potentially make a lot of money. 

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How To Easily Tell If One 
Of Your Ideas Is Better 
Than Another!

One of the greatest things about direct response marketing is your ability to measure one idea against another in terms of how it was accepted by the market that you're targeting. Testing is how to easily tell if one idea is better than another idea! 

Let’s say we're testing long sales letters. The first page is different and the theme has been changed throughout the second sales letter. We will mail a thousand of each letter out to different prospects and compare the results to determine which letter pulled more response.

We all have opinions about things, and we all come up with ideas that we fall in love with and we think are the greatest. But we don't count. The only person that counts is the person we're trying to sell to. Marketing isn’t about you. It’s about the people in the market you're trying to serve.

Testing is how to find the shortest - safest - least expensive - most profitable marketing method that can make you RICH! Remember, you should start out with small tests so you don't take any big risks. You're just testing a small, inexpensive amount to find out what will work so you can emphasize it, expand it, and have it bring you more money. 

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There Are 3 Things 
You Must Have In Your 
News Release To Make Millions Of Dollars! 

Readers want; 

1. Interesting, 

2. Factual, 

3. Useful information. 

And that is what you must present to them in your press release. Yes, of course you are selling the main benefits to the prospect. But the whole project should be geared towards helping people.

You have to write press releases that are interesting to the readers, factual in nature, and supply the readers with useful information. This makes the readers want to read it. 

The power is in the fact that the reader believes that a story telling about a great new product is just a service to them that the magazine is offering. People don’t realize that whenever the magazine writes stories about products, services, and companies in the marketplace that may interest their readers, the story almost always simply started out as a press release the company sent to the magazine. 

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