|
How We Learned Competition Is A
GOOD Thing!
For a long time we were so scared that this was going to hurt our business. Initially we believed in detrimental competition, and then for years we held back our best customers. We would rent all of our customer names out month after month, quarter after quarter, but not our best customers because we still said we weren’t going to give those away. But now we even rent our best customer names out. It hasn’t hurt our business one single bit. People still feel a relationship towards us, and they are still very responsive to our offers.
The most successful people we’ve seen on the Internet or regular mail order are those people who cooperated or made things available to others and then shared with others - but also they were shared with.
The people who are the most unsuccessful that we’ve met over the years, especially mail order, are those people who don’t want to share anything, and are so afraid of competition. It’s almost like that Biblical story of the talents, where one person was so afraid he might even lose what he had that he buried it. The other people multiplied their money.
Of course, the Lord had some pretty bad things to say about the person who was so
|