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Turn Your Small Ads Into Prospect Pulling Engines!

It does not matter if your ad is small or large, simple or complex; the first problem is to get a reader’s attention. 

The headline’s main purpose is to get people to read the body copy of an ad. A headline must entice readers into the main copy, which moves them to act. 

Getting their attention and interest is how to “entice” new prospects - who have never even heard of you and your company - into doing business with you!

We suggest that you use these small ads as a way to attract people to you who have never done business with you, the people that you most want to reach, the people that your business exists to serve. 

“Flag them down” with the headline first and foremost. Then use subheads to help draw these prospects in. Use compelling body copy

This way, you can gain the most for your advertising dollar, but you don’t have to try to make a complete sale; these ads don’t allow enough space for a complete selling job. Instead, use your small ads to gain the prospect. Then send the prospect your complete selling job in the form of a sales letter or direct mailing if some sort. 

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The First Few Words Of Your Ad Are Crucial - Use The Right Words, And Get Many More Prospects To Stop 
And Read Your Offers!

When a small ad is written, the first objective is to get the reader’s attention. Because there may be hundreds of classified ads on a single page, your ad must say something special, unique, or outstanding that will make a reader stop when he/she sees yours. 

This means that the first two or three words of an ad are crucial! Words or phrases that quickly involve a reader are the most effective. 

Words like FREE . . . MAKE BIG MONEY . . . WIN . . . SUCCESS, are tried and tested winners. Using words like these is the secret to making your ad stand out in a huge crowd of other ads!

You should become a student in “advertisement reading 101.” Look to see how the other people and businesses out there are doing it. This helps you to gain your knowledge of how to take ideas and put them into effect. 

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When you read other ads, you get to see many of these ideas being used by other ad writers. See how others use them, then, when you go to write ads yourself, it should be that much easier! 

Remember, you learn much more from witnessing ideas at work than from just studying the theory with no real life application to compare it to.

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Get Your Prospects Curious -And Involved With Your Ad-
Through Using The Word “Which!”

You have to get your reader involved immediately. The word, which is one simple word, can make people curious. 

Each of the following phrases asks the prospect a question. However, there is one important thing you should remember when you ask your readers a question: Never ask a question in an ad without answering the question in the way you want it answered. It makes the prospects want what you have even more. 

Here are four examples you can use in your ads that will get your readers involved from the very first minute they see your ad:

1.Which is the best value for your dollar?

2.Which of these opportunities would you prefer?

3.Which income would you like to have?

4.Which business would you like to be in?

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