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I’m making all this money. My life is turned around!” Then, we’ll get another letter the same day from someone else, maybe even in the same state or the same area of the country, and they’ll say, “You lousy so and so. This didn’t work for me and that didn’t work.” They complain.
So, years ago, we did a little survey to try to find out why in the world some people were so successful and some people weren’t. We knew that the programs worked. We knew that because of the success stories we were getting, and yet so many people complained. They just weren’t able to make it work. So many people take these strategies, ideas, and methods and they find their own particular personal way to use them.
The only thing that was common for everyone that was successful is the simple fact that these are people who had already been in business for a little while. So, before they purchased our programs, they already had some business experience. This was usually the first go around for those who were not successful.
We’ve spent a lot of time thinking about that. You have to realize that not everything is going to work every time. You have to have the mindset that we’re talking about which keeps you trying new things. Some marketing ideas you’ve heard are going to work better for you than other ideas. You have to treat it as a business. You have to work on it every single day. You have to make it your job. You schedule time to do it every day. You strategize. You plan it out. Even while you’re watching T.V. at night you’ve got a clipboard right there and you’re writing ideas down.
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