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Three
Little Words That Can Lead To BIG MONEY!
These three little words will continue to be important throughout all of your advertising ventures. It is an easy formula that works with not only radio, but also with print advertising, commercial, and other ad mediums. The name of this technique is the PAS solution.
The first thing that you need to do is start with the “P” which is the “problem.” You need to introduce the problem and use one that is common to the kind of people that you trying to target.
After you have made the problem apparent, you continue on the “A” or “Agitate.” You need to dramatize that problem and make it real to your readers.
You want to make them want your “solution,” which is what you will offer with “S.” Make them see that you have what they need to make the problem better.
Finally, you want to give them a “call to action” - give them a number to call, or an offer that will help them. Show them that it is easy for them to order, and tell them why it’s important that they order RIGHT NOW.
Once you have your PAS plan, write it out. Then reduce your message for full impact. If you learn how to use your complete beginning,
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