Page 2      

You Can Make A Fortune By Studying People —And Understanding Them!

If you write your appeal according to what people want to gain, be, do, and save, you will then make them want to buy. 

All of the “what people want” items listed are powerful guidelines that offer two underlying motivations—self-interest and fear. “How will it help me get something I want?” This is the secret to making people “want” your product or service!!

You have to know why people buy what they buy. Everybody buys certain things for certain reasons.

Look at cars, for example. If everyone bought a car simply because they needed a car for transportation purposes, they would all have Yugos or Saabs. Nobody needs Cadillacs. No one needs a Mercedes Benz. They buy these cars for other reasons. They want people to look at them. They want people to notice them. They want to feel special! 

Why do people buy huge diamond rings? Why do people buy hundred-room mansions? There is always a reason these people buy these things. A good sales person is someone who decides to master their work. 

Page 3      

Page 4      

Once it becomes your life’s work, you study people and find out why people buy what they buy.

Then, you take that knowledge and find a way to use it to compel these people to buy from you. In your advertising, you focus on the wants and needs of these people. You tell them in an exciting way that you have what they’re looking for. You know what they’re attracted to — and you use it to hook them, reel them in, and make your profits!

Page 5      

Page 6     

Which Kind Of Direct-Response Ad Will Make 
You The Most Money? 

Generally speaking, there are two forms of mail-order ads. One makes a complete sale. The other arouses a person’s curiosity to the extent that he/she writes for more information. 

This is called the “two-step” sales method, and it is the type of direct response ad that will make you the most money. It brings in the largest amount of qualified prospects, which you convert into sales. This way you are able to make the most money because you have separated out the prospects that are the most willing to buy what you have to offer, and you don’t waste money on those who possibly wouldn’t buy it anyway.

The “complete” sale is dependent on the mailing piece that follows. The advantage of making one-step sales is that they save time, effort, and any follow-up expenses. 

However, a one-step sale also requires more ad space than an inquiry ad, and consequently it will cost more. Why is more space needed? Because it takes a lot of copy to convince a person to send money for a product he/she cannot see, and to a firm he/she has never done business with. Unless the value and benefit of an item is self-evident, you must have adequate space to describe an offer to the satisfaction of a customer.

Page 7     

On the other hand, if you are just seeking inquiries for more information, then a great headline and some well-chosen words will stimulate curiosity and responses.

Page 8      

TWO FREE GIFTS NOW!

For a limited time we are giving away these two powerful 'Internet Profits Programs' FREE! This is a regular $19.50 value. YOURS FREE! In these Programs, you’ll discover a total of 48 of the hottest ways to get rich on the Internet that have ever been discovered!

This Is A FREE BONUS When You
Order The Above eBook Package!

Click Here To Order

THEN:
To get your FREE Internet Profits Programs:
Just click the pictures of the Red and Blue
Programs above and you'll be taken directly
to these Programs on the Internet. You could
be on the road to making more money in
as little as five minutes from now!

Get Your Own Powerful Internet Empire!