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Read the first 7 pages of this valuable eBook to prove that this eBook has the potential to make you money. Then flip to Page 8 to find out how to purchase this complete eBook now.

M.O.R.E. Inc.
T.J. Rohleder
305 E. Main
Goessel, KS 67053

e-mail questions to moreinc [at ] mtelco.net

 

 

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How To Write Better Copy Than Bill Gates And Microsoft!

 

In this article I am going to talk about someone who is a thousand times - maybe ten thousand or ten million times - more successful than me, and I’ll put it into the context of my little topic here. This article is, “How To Write Better Copy Than Bill Gates And Microsoft.” 

In regular mail order the ability to entice people to desperately want what you offer with compelling copy is vital to success. We all know that. I think it is doubly true when it comes to Internet marketing. 

Why is great copy so important? It is important because it gives you an advantage over 90% of your competition who do not use great copy! 

When it comes to marketing on the web, there is good news and bad news. 

First the bad news. Many thousands of web marketers are smarter than you, and a whole lot smarter than me... much smarter than me! I am not talking about “basic” smartness, I am talking about high-tech smarts. Most of these people have a big edge on me. The computer geeks and the Internet freaks. But, most of them are not real marketers. 



 

 

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'I long to accomplish a great and noble task, but it is my chief duty 
to accomplish small tasks as if they were 
great and noble.' 
-Helen Keller

'I cannot do everything, but still I can do something; and because I cannot do everything, 
I will not refuse 
to do something I can do.' 

-Edward Everett Hale

 

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A few years ago Russ hired a Vietnamese gentleman who had come over from Vietnam. He knew everything about the Internet even though it was in its infancy (and still is). He knew how to fix computers backward and forward, but he did not understand marketing. That was okay because Russ had hired him to a position that didn’t involve marketing. 

This Vietnamese gentleman eventually tried to sell a course. He was a medical doctor. After he came over from Vietnam he went to Mexico City, studied for many years, and became a medical doctor. Unfortunately, the United States wouldn’t recognize that, so he ended up working on computers. Then he decided to sell on the Internet. He had a manual on how to relieve arthritic pain that he wanted to sell for about $25.00. But guess what? He couldn’t sell one of them!

Russ looked at his sales message on this gentleman’s site and found that he had 2,000 words or more that told people what caused arthritis and how the disease progresses. Then he used only about 20-30 words to tell people to buy his manual on exercise to relieve arthritic pain. It just didn’t work that way! 

Now, I’m sure you know I cruise a lot of web - so does Russ. We’ve both been to Microsoft’s web site, because we want to see what they’re doing. We know they’re a powerful company, and Bill Gates is the richest man in the world. 


 

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'He who cannot do what he wants must make do with what he can.' 
-Terence

'Doing what’s right is 
no guarantee against misfortune.' 

-William McFee

 

 

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We were shocked! We were looking for possible up-grades for our software, but we were shocked at how poorly the copy was on the Microsoft web site. There are great graphics, it is a good looking site, it has a lot of technical information, and it explains their software products... but there isn’t compelling copy! 

You might say, “Who are you to question Bill Gates, the richest man in the world?” Well, it is true. He makes money at the speed of light and he’s got more money than I could ever dream of ever having. He could buy and sell me ten million times! I still must say that the copy on his site is not that good!

He does have one advantage, though. As important as great copy is, there is one thing more powerful than super copy, and that is total control over an industry. That’s what Bill Gates has! He has a product that dominates! 

Microsoft controls 96% of the software in operating systems on the PC. Bill Gates probably doesn’t need to have good copy! If he would hire me though, I could probably make him a couple billion dollars extra. Still, probably doesn’t care in the slightest, because he already has more money than he’ll ever know what to do with. 

I know you don’t have that kind of money. You don’t dominate your industry right now. So, here are some suggestions on writing great copy. I am going to give you a baker’s dozen - 13 tips you can use to make your copy much better! 



 

 

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'There is an illusion that 
has much to do with. . . most of our unhappiness. . . We expect too much.' 
-Joseph Farrell

'I can stand what I know. It’s what I don’t know that frightens me.' 

-Frances Newton

 

 

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