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How To Become An Invaluable Copywriter 
For Every Local Merchant In Town!

In this article I want to show you how to become an invaluable copywriter for every local merchant in town. This is actually a very simple technique. You don’t even have to have a web site! 

All you need is e-mail! 

One of the key secrets to successful business of any kind is finding a need and filling it. I run into countless local merchants who are starting to ask for e-mail addresses from their customers. They ask for e-mail addresses because they want to send their customers special offers, updates, and newsletters via e-mail. 

Guess what I’ve found out? Of the 50% of businesses that are starting to ask for e-mail addresses, a good 87% of them haven’t done anything with them! This is because they are caught up in the day-to-day business of running their businesses, and they don’t ever get back to sending out those offers as they should!

This is where you come in! You can offer to send those coupons, special offers, 

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sale announcements, and announcements of new product arrivals to local merchants’ customer e-mail lists for them! 

You’ll write the copy. All the merchants have to do is give you the latest sales items or whatever special they would like to offer. 

Offer to e-mail to the merchants’ lists weekly. Set yourself a fee of $50 - $100, or perhaps even $200 a week depending on the size of the list. You then send out the e-mails to a list that you’ve created. You can just set up multiple mail boxes right on any standard browser with e-mail service will do that for you, and then you just send these out to their customers. 

By taking up on this opportunity, you will become an invaluable resource for these people because you will also always make every offer a coupon. “Bring this in to take advantage of this special sales price.” Your clients will see the return almost immediately! 
I guarantee this - they will see a return almost immediately - and you will become an invaluable resource they will be calling on every week. They would never dare let one of their checks miss you!

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What Do People Want When They Read Your 
Ad? The Answer Can Make You Millions! 

Most readers look for facts and information that will fulfill their own self-interest. 

Remember those five magic words that prospects and customers are thinking when they read your ad: “WHAT’S IN IT FOR ME?” That’s the only thing people really care about. The ad has to be totally centered around the idea of giving them something they really want. The more that you’re able to do that, your ad will be stronger and more believable. 

In the good markets where people have insatiable desires for certain products and services and habitually buy them, there is a lot of competition and everyone is making promises. The better the market, the more promises you will find. Everyone is trying to outdo each other. In these markets you have to be even better honed. You have to give them more. 

Catering to the self-interest of the prospects and customers is the key. The 
more you’re able to make them believe you, the more money you can potentially make. And, if you hit the right headline, you can 
make millions!

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