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more magazine advertising, I’ve stopped advertising in the card packs. I’m only advertising on the Internet. All other advertising is going to die out and the Internet is going to be it.”
We responded with hesitation. He continued, “Yeah, look at these computer companies, like Dell – they’re selling all of these computers, and Egghead Software. There are all these companies who are closing down their stores and they’re doing everything on the Internet.” And we had to stop him and say, “Look, they might be selling their products solely on the Internet, but look at how they’re advertising their web site.”
A lot of these huge, multimillion dollar corporations have started advertising very, very heavily on radio and television. They’re doing some direct mail, a lot of magazine and newspaper advertising, they’ve got cards going out in these card decks and card packs, and they’re sending out web cards.
They are not only doing Internet advertising. They may be only selling their products on the Internet, but they are spending a lot of money off-line doing regular old direct mail, direct response advertising.
So that is what we suggest YOU do! Don’t forget the regular types of advertising that have worked for so many decades and have been so effective. The Internet is a great
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