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The problem is getting people to click on that banner, because there are a lot of banners out there. You need to trick people into reading your banner ad. Not only that, but there is even one more step – how to trick them into clicking on it, because even if they read it, if they don’t click on it it’s not going to take them to your site.
The real trick is to make a banner ad look like part of a web site. It’s that simple. That’s one of the best tricks we’ve seen. Make it look like a bar, or a miniature windows-style button or window into a little piece into another program. The best way to do that is to use a form with “click here” buttons or like actual check boxes you can click on.
For example, this is a neat banner ad we’ve seen used before. It asks, “How much do you want to make? Click here.” Along the bottom of the banner ad is $10,000 with a little box beside it, $25,000, $100,000, $1 Million, with little boxes beside them. It actually entices the reader -“Well I want to make $1 Million.”
It doesn’t matter which box they click on, it doesn’t matter if they missed the box entirely, now they’re clicking on your banner. It takes them to your web site, where it starts telling them how they can make $10,000, $25,000, or even $1 Million by following these instructions.
So you design the ad to actually entice the user into clicking there, or to make it look
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