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How To Get Rich By Helping Other People
Get What They Want!
We have a formula we use to create great offers - we call it the P.A.S. formula. It’s how to get rich by helping other people get what they want!
“P” stands for “Problem.” Every product that is sold because the customer has a problem - a problem that the product is designed to solve. Therefore, it’s logical in sales copy to bring up the problem. When you do this, you make the copy personally relevant to the prospect.
You want that prospect to be sitting there reading your copy saying to himself, “Yep, that’s happened to me before, and it frustrates me to no end. So tell me what you can do about it.”
“A” stands for agitation. By bringing up the problem in the sales copy, it’s agitating the prospect - it’s reminding them that they hate to have that problem and setting them up to be happy to hear you have something that could remedy that problem.
“S” stands for solution. Now, you show the prospect that you have the solution to their problems - your product can be the solution so they never have to suffer from that problem
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