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Sell Them By NOT Pointing Out That You’re Trying To!

We don’t try and sell them in the e-mail. We remind them of their interest, we remind them where they visited, and we include a link back to the site if there is some other information we didn’t tell them. Each time we write in those follow-ups we put something in like “oh, maybe I didn’t tell you.” “Maybe I need to remind you.” “Maybe you didn’t realize.” “Are you aware that the deal expires tomorrow that I offered you? I don’t want you to miss it. You can click here and go right to the site.” 

These kinds of notes are not common. People are not accustomed to getting them. They’re accustomed to getting lengthy sales letters and such. So how do they respond to these short messages? They respond as if they are personal correspondence. 

Thirty-seven percent of the messages
that we send out get a response. Now, we have to admit, that takes some time. But they write us to tell us thanks for writing and they give us the reason that they’re not going to buy. 

That’s why the Internet, for us, is a much, much better sales tool than mail order. We sell the same product through mail order, so it makes a nice comparison. In mail order we don’t hear why they don’t buy - they just don’t buy. If someone is not interested, they’re not interested. 

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With the e-mail follow-up, they tell us why they’re not interested. Thirty-seven percent of the people will write us and say, “I’m not interested because....Or “I don’t have the time to.... It’s too expensive for me right now.....” or they give any number of reasons. That gives us a chance to instantly respond to them and say, “Thanks for your note. I realize you’re really busy, but just remember in your future planning that it only takes 15 minutes, three days a week, to accomplish...” whatever it is that they want to accomplish. 

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No Matter What Business You’re In, The True Secret To Success And Riches Doesn’t Change - 
Find Out What That Secret Is Below!

Now I’m going to discuss the secret is providing true value for your customers and helping them to get more of what they bought from you the first time. 

I think there’s a real power in creating an information product on something that you have an interest in or to a group of people that you want to help. It’s not like you’re trying to market to people who you don’t have anything in common with - you’re marketing to someone who may be just like you. You’re creating a product that has a lot of value to you and your interest, people who are like you might have the exact same interest and be willing to buy it. It really is kind of a comradery with your customers. 

I think that’s important in self-publishing, because if you give products that have a very high value to you and you’re selling to people who are just like you, you’re going to gain a lot of respect and credibility with your customer base. 

Believe me, you would rather have that type of respect and credibility with your 

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customer base when you’re selling them product number two, three, or three hundred and three than just trying to slam them on some horrible ten page stapled together report that has virtually no information in it. You’re going to get a lot further if you feel a real comradery and have a win-win relationship with your customers than if you’re just trying to scam them and make that quick ten or twenty dollar sale. 

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BUILD TRUST! How To Instantly Become Recognized As 
Completely Trustworthy On The Internet!

Many time, new marketers think, “Okay I need to look like a big corporation because people trust corporations.” 

Is that true? NO!

You want to have that personal relationship because people will send their money a lot more freely if they feel they know you and they have that bond. They want to do business with someone else and they like having that connection - if they feel they can contact you and you’ll answer questions - that you empathize with them. They want to work with another living, breathing human being - not a cold corporation.

And that has been the key to our success. We don’t hide behind our business. I put my face right up there and my reputation out there. People trust that! It gives me more credibility! It certainly brings in the sales, and you have the power to do that even more so on websites than you do in print advertising. BUILD TRUST! This is how to instantly become recognized as completely trustworthy on the Internet!

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