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Too many times businesspeople end up beating themselves up by trying to force their favored products and services down the throats of the prospects and customers. They might feel strongly about them, they might know in their hearts that they are the best, but if the customers don’t share in that feeling, they are not going to buy it.
It’s really not important what you think. What matters is what your customers think. You are in business to serve them and give them what they want and need. Remember, the market is in charge. The customers are the boss. Good marketing and good business is a matter of serving them.
If you decide to add incompatible new products, do so under a different business name, and use a different marketing vehicle.
Lead generation is all the things you have to do to find customers. First of all, you have to know where they are. Second, you have to work with that specific niche group. And third, you have to know what that niche group wants and how to give it to them.
Your most successful competitors, whether they’ve done it on purpose or by accident, have gone through those steps. They’ve found out how to give the market they serve what it really, really wants.
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