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How To Find People Who Will WANT To Link 
To Your Site - And Help You Make Money!

We all live and die on traffic to our sites, it is so very important. Banner ads are a powerful way to increase traffic.

When you mention traffic, most people think of search engines. Search engines are the focus. But 90% of the traffic for a web site comes from an entirely different place – not search engines, but simply links from other sites! 

Everyone knows what a link is from another site, but it is an overlooked gold mine of traffic that you should devote a lot of time and effort to developing. It’s not difficult to do, but the more links, the more traffic, and the more referrals. You cannot count on search engines to deliver all of your traffic. You need banner ads, you need links. 

Search engines just don’t cover the waterfront any more. There’s been some recent research that says a lot of the search engines don’t even index 25% of the pages that are really out there. 

You cannot depend on the search engines as the source of all of your traffic. The search engine has no real incentive to make

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certain that all pages are indexed and available to the index because search engines are primarily advertising sites. They are in business to sell ads on the search engine. So as long as there is enough there to be useful to their clients, they’re going to succeed.

You need to build additional ways of getting traffic and not devote all of your time 
and effort to high positions on the search engines. A way to go about it is simply to look for sites that will attract the same kind of customers that you’re looking for. These are sites that will appeal to the same demographics as your customer. If you’re selling a high ticket item, you want to look at sites that people visit that are high priced items as well. If you’re in a particular niche market, you want to look for other sites that will appeal to the same market.

We know what you’re thinking ... “What about the competition? I don’t want to do business with the competition. I don’t want links with the competition.” 

Well, you don’t want a link with someone who sells exactly what you sell, or who sells what you sell cheaper than what you sell, but you do want linked with people who are in the same industry. People who are selling some of the same products still would help, as long as they can deliver and are willing to deliver target customers, it is a mutual and beneficial arrangement. 

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For example, there are a lot of opportunities, but if your site was on self-publishing, there are all sorts of links that you could establish with printers, artists who design covers, companies who make display racks, box racks for store counters, companies who write press materials, ghost writers, and it goes on and on and on. 

People that are related, sources that would be useful for people who visit your site - your customers will appreciate you for it, because you become a resource. This is not just a link. While you are building traffic for them, you are giving valuable information. You’re taking them to sources. And, if you establish a reciprocal link with these companies, there are people who visit the printer who are doing self-publishing so they want to come to your site. 

It’s very simple to do. You just have to take the time to approach these other sites that attract the same kind and class of customers that you are looking for and ask them to establish the link. Offer to put a link on your site, or put a link on their site, contact them and say, “You’re a valuable resource with our customers. I put a link on my site to yours, would you be inclined to do the same for me?” Some will, some won’t. It doesn’t matter. The more links on your site, the more people will come again and again to your site, the more people who will be referred to your site.

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