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The P.S. The PostScript is a very important part of the sales letter. In fact, if you have one, most people will tend to read it before they ever read the sales letter. Your P.S. should be used to restate the offer, or to tell them about late-breaking news that can save them money! Here you could tell them about your sale price, etc. Again, many businesses are not using the P.S. in their letters. Don’t make this mistake. Maybe your P.S. just says "If you are reading this P.S. before you have read the rest of the sales letter, shame on you. Now, go to the first page and begin reading there! You will be glad you did!"
4)The Order Form. This obviously should always be present! You need to tell people to place an order. Also, you can use your order form to put a little more sales punch in your presentation. You can sum the offer up one last time on the order form.
These four things are usually the first things your customer will look at. They will look at these things before they read the letter, so you must use them effectively.
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