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A Scientific New Way To Get Thousands Of Dollars In FREE Advertising For Your Web Site!

News releases are really the king of publicity - they are THE #1 way to get it. 

There’s a web site on the Internet called Edcals.com. It’s made up of editorial calendars - that’s why they call it Edcals. It’s an editorial calendar search engine. 

Search engines are programs located on remote servers Internet surfers use to search for things on the Internet. Typically, they type a word or two naming or describing what they’re looking for, and the search engine goes out and locates all of the web sites within its reach or databanks that features information about that topic.

Well, Edcals studies a database of more then one hundred thousand upcoming stories and special issues from just about every leading U.S. magazine and newspaper in America. It not sound true, it may seem incredible, but it’s true . . . almost all the newspapers and magazines in the United States have loaded their editorial calendar into this computer data base to make it easier for people who want to submit a story. 

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It’s just incredible. It’s almost too good to be true. They tell you in advance what they’re going to write about next month, next week, and the rest of the year, all of next year. It’s a year ‘round collection of editorial calendars! 

For example, let’s say a business magazine is going to run a story about how people are making money with CD-ROMS. You would suddenly know, three months in advance, that they were about to run this story about CD-ROMs, let’s say, in INC magazine. If you had a CD-Rom product or a web site that offered CD-ROMs, that would give you a chance to create a news release and send it to this person who’s an editor, by name, at that publication and say, “I saw on edcals.com, on your editorial calendar, that you’re doing a story on the CD-ROM. I wanted to send this news release to you, and if you have any questions, give me a call.”

The next stage would be the news release the way Russ described it. You would be positioning yourself, and you’d get a slant or an angle on your story because it would piggyback on what they’re already going to do. It’s a scientific new way to get thousands of dollars in free advertising for you web site!

Scientific, you ask? Very much so! There’s nothing random about this - with Edcals, you know when they’re going to run the stories that will have the most in common with 

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what you’re offering . . . and you’re able to prepare beforehand! Think of it as a window - just as the space shuttle has to approach earth through a “window” of calm, this too is a window - it is that point when what you have to offer will be most readily accepted. And since it’s a news release, when and if it finds a home in a publication, it will be totally free . . . because the editor WANTS to run it! You’ll be saving money that you’d have had to spend on ad space in the very same publication - which could be thousands and thousands of dollars in a national publication!

You don’t have to go to them and say “Wouldn’t it be great to do a story on CD-ROMs and include some information about my web site.” They are already doing the story. The same goes for just about anything. 

Whatever you’re selling (if you have a variety of items on your web site - which is a good idea - or if you have more than one web site - which is also a good idea), you can position these to fit in with these editorial calendars. When you start reading them, all of a sudden, your mind is just brimming over with ideas. You see that here’s one about working at home. Here’s one about moms who are able to quit their job and stay home. Here’s another one about people who are moving back to the country because now that they’re hooked to the Internet, they don’t have to commute and 

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