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There are all kinds of possibilities for working out joint ventures to get you bonuses, certificates, or discount coupons if you can give those incentives to people who send visitors to your web site. You could give away free access to a special section on your web site ONLY for those who have referred people to your web site. If you publish a newsletter (especially if it’s e-mail because it doesn’t cost you anything to send it to the people), give them a free subscription to your newsletter if they refer people to your site.
A really good idea we recommend is giving them many subscriptions - For example, three months rather than a year. That way they have to keep sending someone to you, or give them a month if it’s a weekly or three issues if it’s a monthly. That way they want to keep sending people to you. If you give them a year, they’ll send one person to you and tend to think, “Well, I did my job,” read your newsletter for a year, and you won’t hear from anybody again.
Promotional items you’ve come up with such as bumper stickers, coffee mugs, etc. are also great choices for bonuses. Put your URL, web address, or e-mail address on desk calendars, calculators, and what have you. If you look in the catalogs that have these specialty items, there are things that are really nice, too, like clocks, you can go up into a little higher-end items and give it as a free bonus to people who send someone to your web site.
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