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Read the first 7 pages of this valuable eBook to prove that this eBook has the potential to make you money. Then flip to Page 8 to find out how to purchase this complete eBook now.

M.O.R.E. Inc.
T.J. Rohleder
305 E. Main
Goessel, KS 67053

e-mail questions to moreinc [at ] mtelco.net

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How Direct-Response
Takes The Gamble Out Of Business!

In most of the restaurants that are very successful, the person who puts it together has to spend hundreds of thousands of dollars before they ever take in a dime - before they know whether or not that restaurant will make money.

Most other businesses have to do that, too. They have to put up a large amount of money to put their business together, and they don’t even know if it will make any money!

Direct response marketing is not like this, though. This is how being in business does not have to be a gamble at all! In direct response marketing, you only have to spend small quantities of money on small amounts of advertising to test and find out what will make you the most money. In essence, this is how to completely minimize any loss that you make have!

Let’s say you test ten ideas. Eight bomb. But the other two are winners. You can more than make up for the losses you suffered from the other eight ideas by expanding those winners in the marketplace.

Also, if you have an established customer base, you can use it as part of your testing

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ground because they trust you more and you have a relationship with them. They will buy from you more than any other group will. First, you go to your best customers who have the highest chance of buying what you have to offer.

Then you go to your general customer base. If they buy what you have to offer, then you’re ready to start testing outside of your customer base to new prospects who have never done business with your company before.

'Luck implies an absolute absence of any principle.'
	*-Chuang*

	'The champion makes his own luck.'
	-Red Blaik

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How You Can Cash In
On Your Concepts And Techniques ... And How Your Trade Secrets Can Be Worth Really Big Bucks To Certain People!

Whether you are selling locally or nationally, you can sell your techniques and concepts to competitors and non-competitors.

Your first instincts may tell you that it could be dangerous to sell company secrets. That also is what owners of name lists used to think. But, this competitive interchange only stimulates business. If you are the innovator, creator, and master, you will learn and improve your business more through interchanging with other firms. After all, they will be coming to you for advice, not the other way around.

The odds are against helping a company with the very same product or service as yours. You will be selling techniques and concepts that are applicable in a multitude of businesses, not just for a direct competitor. If you are doubtful about your own abilities to counter a direct competitor’s challenge once you have sold your services and expertise, then do not do it!

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'I’m a great believer in luck, and I find the harder I work, the more I have it.'
	*-Thomas Jefferson*

'The lucky fellow is the plucky fellow who has been burning midnight oil and taking defeat after defeat with a smile.'
*-James B. Hill*

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However, if you know that you are the best innovator and marketer around, and that as a result of an interchange you will profit more from the experience, in addition to your consultant fees, then forge ahead with that type of confidence in your abilities. With that attitude, confidence, and fortitude, you stand nothing to lose, and everything to gain.

Once you know a company’s income profits, you will have a better idea of how much to charge. It is up to you, but you could ask from 5 to 25 percent of the increased profits that result “after” your techniques or concepts are adopted and presented to buyers in whatever form you have created for that company.

This is the ultimate win/win situation that can make you RICH! Since the companies that successfully implement and profit from your ideas end up making more money, you end up making more money for supplying them with the knowledge you had. They win, you win, and you both make money.

When you approach a prospect, or when a prospect approaches you, he/she must be convinced that you can deliver a technique or business concept that can dramatically increase his/her inquiries, primary sales, back-end sales, etc.

You not only must know your concept inside and out, but you must also be able to “prove” it has worked for yourself or someone else. This is how you can get a piece of the other person’s money pie! Convincing that prospect is key.

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'Do not say, “It is morning,” and dismiss it with a name of yesterday. See it for the first time as a newborn child that has no name.'
	*-Rabindranath Tagore*

'When you work seven days a week, fourteen hours a day, you get lucky.'
*-Armand Hammer*

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