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How You Can Create A Product That’s Full Of Years Of Experience - Even If You’ve Only Been In The
Market For ONE WEEK!
This article stems from a situation when I was helping a client who was in some pretty serious trouble. He called me up and said, “I started my mail order business, but I’m kind of in a bind.” I said, “Well, explain it to me.” He said, “I set up my mail order business. I’ve got a fax machine, phone lines, computers, and I made contacts with printers, a mailing house, and all this stuff. I even bought my first ad in a magazine.”
I said, “It sounds like you’re off to a great start. What’s the problem?” He said, “Well, you know, I don’t have a product.” That’s kind of a big problem, especially after you paid a couple hundred bucks for advertising in a magazine and the deadline is quickly coming up.
I said, “What do you want the product to be? Do you have any ideas?” He said, “Well, I’d love it to be a product about making money in marketing. For example, it could be about all the different ways you can market products. It seems like that’s a hot market. The people would love to read that type of information in the place where I’m advertising. That’s the kind of product I want to sell.”
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